Cruise America RV Campaign





Billboard
Ambient
Where do you want your bedroom tonight?
You’ve been driving for hours and you’re ready for a break. A nap in bed sounds so good...and, needed. You find a secluded road that leads to a clearing, revealing a tranquil, little spot to lay your head down. The CruiseAmerica RV’s have all the comforts of home so, snuggle up in bed with your favorite blanket and fall asleep to the sounds of the outdoors. There’s no pressure to be up at a certain time. Too bad you can’t do that at home. CruiseAmerica.com
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Ad Copy
Ad Copy
Where would you like your living room to be today? Everyone picked a place on the map but, as you turn a corner, you see a scenic beach along a river and everyone agrees... this is where home is going to be for the day. Or, days. CruiseAmerica RV’s are outfitted with the comforts of home and you can take them with you where ever and whenever. Do what you do at home. Kick your feet up, pop some popcorn, relax on the sofa and listen to the sounds of the river rush by. There’s no pressure to be anywhere or do anything. Too bad you can’t do that at home. CruiseAmerica.com
Where do you want your anniversary dinner?
You’ve planned this road trip for weeks and all she wanted to do was stay home for a stay-cation. You’ve sold her on the idea that you’ve packed half your kitchen and bedroom in the RV, knowing that you’re going to cook her the perfect romantic dinner, in the perfect spot and catch the perfect sunset from bed. Now for that perfect spot. And, there it is... a secluded beach at sunset. She says to leave the dirty dishes as you head into bed. Too bad you can’t do that at home. CruiseAmerica.com
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